What we do
Storytellers first, platform second.
At our core, we tell stories that change things. Then we choose the right way to tell them: a national media campaign, a short film, a VR experience, a website, a report or a room full of people. Strategy, campaigns, advertising, PR, production, digital, writing and training, all under one roof.
01
Strategy and advocacy
We start with the change you want to see, then plan the story, audiences and channels to get there.
- Communications and campaign strategy
- Advocacy and policy communications
- Stakeholder engagement
- Social impact assessment support
- Overflow and retainer support
See it in action
02
Campaigns and advertising
Campaigns that move people to act. We plan and run advertising, from streaming, TV and radio to billboards, social and Google, so every dollar works harder.
- Integrated campaigns
- Advertising: streaming, TV and radio, social media and Google
- Billboards and out-of-home (OOH) advertising
- Media planning and buying
- Social media campaigns
- Digital fundraising
See it in action
03
PR and media
Earned media that gets people talking. We find the story, pitch it to the right journalists and support your spokespeople, from national news to local radio.
- PR and media relations
- Media strategy and media releases
- Story pitching and media liaison
- Lived-experience and spokesperson support
- Opinion pieces and media placements
See it in action
04
Content and production
We make the things people see and share: films, photos, animation, design and events.
- Video and short-form social content
- Photography
- Animation and motion
- Creative and design
- Events and activations
See it in action
05
Digital and immersive
Websites, apps and experiences that let people explore a project for themselves.
- Websites and content design
- Apps and UX
- Data visualisation and portals
- Augmented reality (AR)
- Virtual reality (VR)
See it in action
06
Storytelling and publications
Journalism-trained writing that makes complex work clear, from feature stories to reports tabled in Parliament.
- Journalism and feature writing
- Case studies and interviews
- Annual reports and publications
- Plain-language and accessible content
- Website and guide copy
See it in action
07
Training and workshops
Hands-on training that builds your team’s confidence, including how to use AI ethically in communications.
- Communications training
- Media and spokesperson training
- Ethical AI for communications and content production
- Social media and content workshops
- Messaging frameworks
- Mentoring for comms teams
See it in action
Common questions
What services does Upstride Agency offer?
Strategy and advocacy, campaigns, advertising and PR, content and production (video, photography, animation, design and events), digital and immersive work (websites, apps, data portals, AR and VR), storytelling and publications (journalism, reports and copywriting), and training, including ethical AI for communications.
Are you a PR agency?
Yes, PR and media relations are a core part of what we do, from media strategy and releases to pitching stories and supporting spokespeople. We are a social change communications agency, so PR sits alongside strategy, campaigns and production. We pick the platform that fits the story, from advertising on streaming services, TV, billboards, social and Google to earned media, video, events, digital experiences and publications.
Do you offer AI training?
Yes. We run hands-on training on using AI ethically and effectively in communications and content production, for councils, government teams and not-for-profits.