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Infrastructure and transport · Campaigns and strategy · 2024-2025

Honeywell · Oliver Footwear

Built for This

Oliver’s first national workboot campaign, to lift awareness among construction and mining workers in Australia and New Zealand.

Built for This

82%

brand awareness, up from 73%

29.7m

impressions, against an 11.1m goal

119,700

website visitors during the campaign

Watch the TV ad ↗
“Off the tools & on the tongs”, one of the campaign’s digital billboards
“Off the tools & on the tongs”, one of the campaign’s digital billboards
Built for This campaign photography
Built for This campaign photography

What we did

  • Research first: 15 interviews and a survey of 113 workers
  • Led the 10-week Built for This campaign, with creative by our network partner Known By
  • TV ad produced by Tiny Disco, plus digital billboards, social and media partners
  • Before and after YouGov research to measure the results

Let’s create your impact.

jane@upstride.com.au
+61 409 539 880
Mornington · Gippsland

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