Family violence and gender equality

Communications that help prevent violence.

PR, media and campaign support for organisations working to prevent family violence and violence against women, and to advance gender equality. We tell sensitive stories with care, support spokespeople and people with lived experience, and help campaigns reach the communities who need them.

Talk to us about your projectSee the work

2.06M

media reach for Respect Victoria, October to December 2025

10,000+

people at the Walk Against Family Violence

$627K

raised on Alannah & Madeline Day 2026, up 78% on 2025

What we do

Campaign launches

Media and PR for prevention campaigns, like the launch of Respect Victoria’s See the Signs coercive control campaign.

Retainer media

Ongoing media support across research, events and announcements, including the Walk Against Family Violence.

Gender equality

PR for campaigns that challenge gender stereotypes, like shEqual’s Commercial Breakdown.

Case studies

Common questions

Do you work in family violence prevention?

Yes. We provide retainer media for Respect Victoria, the Victorian Government’s dedicated agency for preventing family violence and violence against women, including the launch of its See the Signs coercive control campaign. We also work with the Alannah & Madeline Foundation and supported Women’s Health Victoria’s shEqual with PR.

How do you handle lived-experience stories?

With care. We prepare spokespeople and people with lived experience for media in a way that keeps them safe and in control of their story, and take care with how family violence is reported.

Let’s create your impact.

jane@upstride.com.au
+61 409 539 880
Mornington · Gippsland

How to work with us

Campaigns and launches

Strategy, creative, advertising, PR, media and content for campaigns and launches that need to cut through and move people to act.

Projects and training

Digital, AI, video, events and publications, plus media, communications and ethical AI training to build your team’s skills.

Retainers

Ongoing communications and engagement, media, PR and advocacy support, with a senior team on call when you need it.