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Health · Family violence and gender equality · PR and media · 2024

Women’s Health Victoria · shEqual

Commercial Breakdown

Commercial Breakdown is a video series in which comedians critique gender stereotypes in Australian ads. The campaign was created and delivered by one of our favourite creative partners, The Open Arms, and we supported its launch with PR.

Commercial Breakdown

ABC Radio

Drive coverage

AdNews

and Media Week coverage

Women’s Agenda

feature

What we did

  • PR support for the launch of Commercial Breakdown, created and delivered by our creative partner The Open Arms
  • A PR and media plan, media releases and pitching
  • Coverage across national, radio and industry media

Let’s create your impact.

jane@upstride.com.au
+61 409 539 880
Mornington · Gippsland

How to work with us

Campaigns and launches

Strategy, creative, advertising, PR, media and content for campaigns and launches that need to cut through and move people to act.

Projects and training

Digital, AI, video, events and publications, plus media, communications and ethical AI training to build your team’s skills.

Retainers

Ongoing communications and engagement, media, PR and advocacy support, with a senior team on call when you need it.