Health communications

Health campaigns that change behaviour.

Campaigns, PR and communications for Australian and Victorian health agencies, services and research organisations. From dementia to organ donation and thunderstorm asthma, we turn health information into action.

Talk to us about your projectSee the work

475,000+

Australians registered as organ donors across six DonateLife Week campaigns we’ve supported with PR

26.3m

media reach, DonateLife Week 2026

1.2m

multicultural Victorians reached for Thunderstorm Asthma

What we do

Public health campaigns

Awareness and behaviour change campaigns, built on evidence and tested with the people they need to reach.

PR and media

National and state media campaigns, spokesperson and lived-experience talent support.

Reports and digital

Annual reports, data portals and web content that make complex health information clear.

Case studies

Health · Government · 2021-2026

Australian GovernmentOrgan and Tissue Authority

DonateLife Week and organ donation

475,000+ Australians registered as organ donors across six DonateLife Week campaigns we’ve supported with PR

Health · Government · 2018-2019

Victorian GovernmentDepartment of Health

Thunderstorm Asthma multicultural campaign

1.2m multicultural Victorians reached

Health · Government · 2022

Victorian GovernmentSafer Care Victoria

Voluntary Assisted Dying annual report

On time tabled in Victorian Parliament

Health · Government · 2019-2022

Victorian GovernmentVictorian Agency for Health Information

Digital strategy and communications

Annual reports and plans

Health · 2026

North Richmond Community Health

Media, communications and engagement

2026 media, communications and engagement partner

Health · Family violence and gender equality · 2024

Women’s Health Victoria · shEqual

Commercial Breakdown

ABC Radio Drive coverage

Health · Education and research · 2025

StepUp for Dementia Research

Australia’s first National Living with Dementia Survey

2.5m+ people reached through social media and media

Education and research · Health · 2019

Centre for Eye Research Australia

Gene map animation

40 sec scientific animation

Mental health · Health · 2021

Australian Psychological Society

College of Clinical Neuropsychologists strategy

700 clinical neuropsychologists represented

Mental health · Health · 2024-2026

Rural Health Connect

Rural mental health telehealth

ABC and WIN TV news coverage

Mental health · Health · 2023

Centre for Clinical Psychology

Three-year marketing strategy

3 years strategy

Disability · Health · 2021-2025

Young People in Nursing Homes National Alliance

Time Won’t Wait: young onset dementia media

13 media items in five weeks

Education and research · Health · 2025

University of Melbourne

Dent-AL alumni magazine

6 feature stories

Common questions

Do you work with health agencies?

Yes. Health is our biggest sector. Clients include the Organ and Tissue Authority (DonateLife), the Victorian Department of Health, Safer Care Victoria, the Victorian Agency for Health Information and Women’s Health Victoria.

Can you reach multicultural communities?

Yes. Our Thunderstorm Asthma campaign reached 1.2 million multicultural Victorians, working with community leaders and in-language content.

Let’s create your impact.

jane@upstride.com.au
+61 409 539 880
Mornington · Gippsland

How to work with us

Campaigns and launches

Strategy, creative, advertising, PR, media and content for campaigns and launches that need to cut through and move people to act.

Projects and training

Digital, AI, video, events and publications, plus media, communications and ethical AI training to build your team’s skills.

Retainers

Ongoing communications and engagement, media, PR and advocacy support, with a senior team on call when you need it.