Health · Government · Campaigns and strategy · PR and media · Events and activations · 2018-2019
Victorian GovernmentDepartment of Health
Thunderstorm Asthma multicultural campaign
After the deadly 2016 thunderstorm asthma event, Victoria’s Department of Health needed to help multicultural communities prepare. We created the campaign, media and PR strategy and led its implementation, including Puffy the Asthma Puffer, a mascot who became a festival favourite.
1.2m
multicultural Victorians reached
500%
more traffic to resources
80,000+
people met Puffy
What we did
- Created the campaign, media and PR strategy, and led implementation
- Created Puffy the Asthma Puffer, a popular mascot, and took Puffy to multicultural festivals including Diwali and the African Music Festival
- Media events, including a dedicated in-language media briefing for multicultural reporters
- Videos, posters, digital ads and resources