Fundraising PR

PR that gets people giving.

Fundraising PR and campaigns for charities and foundations. We build media and digital moments around appeals and fundraising days, so more people hear about the cause and give.

Talk to us about your projectSee the work

$2.2M

raised by Dolly’s Dream on Do It For Dolly Day 2026, backed by our PR campaign

$627K

raised on Alannah & Madeline Day 2026 with our PR support, up 78% on 2025

$2.2M+

raised across three Red Nose Days we supported, 2020 to 2022

What we do

Fundraising day PR

National media campaigns for appeal days and fundraising events.

Stories that move people

Case studies, video and talent support that show the impact of every donation.

Spokesperson training

Media training so your people are ready when the cameras turn up.

Case studies

Common questions

Can PR really help fundraising?

Yes. Media coverage can build awareness and support giving on the day. Do It For Dolly Day 2026 raised $2.2 million, and our PR campaign for the day was a finalist for Best Not-for-Profit PR Campaign at the 2026 CPRA Awards.

Let’s create your impact.

jane@upstride.com.au
+61 409 539 880
Mornington · Gippsland

How to work with us

Campaigns and launches

Strategy, creative, advertising, PR, media and content for campaigns and launches that need to cut through and move people to act.

Projects and training

Digital, AI, video, events and publications, plus media, communications and ethical AI training to build your team’s skills.

Retainers

Ongoing communications and engagement, media, PR and advocacy support, with a senior team on call when you need it.