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Fundraising PR · Mental health · Community · PR and media · 2026

Dolly’s Dream

Do It For Dolly Day 2026

National PR for the eighth Do It For Dolly Day, the day of action against bullying, to drive fundraising for Dolly’s Dream.

Do It For Dolly Day 2026

$2.2M

raised for Dolly’s Dream on the day

472

media items, the biggest DIFDD result yet

Finalist

Best Not-for-Profit PR Campaign, CPRA Awards 2026

What we did

  • A launch poll on adult and youth views of bullying
  • Talent and case studies in every state and territory
  • A Sydney media day with TODAY, Sunrise and The Morning Show
  • Worked closely with EssenceMediacom, who led the advertising, so PR and paid media worked together

Find out more: doitfordollyday.org.au

Let’s create your impact.

jane@upstride.com.au
+61 409 539 880
Mornington · Gippsland

How to work with us

Campaigns and launches

Strategy, creative, advertising, PR, media and content for campaigns and launches that need to cut through and move people to act.

Projects and training

Digital, AI, video, events and publications, plus media, communications and ethical AI training to build your team’s skills.

Retainers

Ongoing communications and engagement, media, PR and advocacy support, with a senior team on call when you need it.