Fundraising PR · Community · Family violence and gender equality · PR and media · 2024-2026
Alannah & Madeline Foundation
Alannah & Madeline Day fundraising PR
PR for Alannah & Madeline Day, the Foundation’s biggest fundraising day. It raises money for Buddy Bags for children fleeing violence, mostly family violence. We have run the day’s PR in 2025 and 2026, after media training and consulting for the Foundation’s team in 2024.
$627K
raised on Alannah & Madeline Day 2026
+78%
on the 2025 total
230
media mentions, Alannah & Madeline Day 2025
What we did
3 projects, most recent first.
2026
Alannah & Madeline Day 2026
PR to drive donations on Alannah & Madeline Day, which funds Buddy Bags for children fleeing violence, mostly family violence.
- Secured Channel 9 as media partner, with 135 bonus TV spots
- Spokespeople on Today Extra, 9News, 7News and ABC Radio
$627K raised on the day
+78% on the 2025 total
163% of the fundraising target
2025
Alannah & Madeline Day 2025
National PR for Alannah & Madeline Day 2025, raising money for children fleeing violence.
- National media campaign with Foundation spokespeople and stories
230 media mentions
~30m media reach
2024
Media consulting and training
Building the media team’s skills and presence for a foundation that keeps children safe from violence.
- Review of media strategy, materials and coverage
- Media training for spokespeople, plus mentoring
- Key message frameworks
Find out more: alannahandmadelineday.org.au