Disability · Health · PR and media · 2021-2025

Young People in Nursing Homes National Alliance

Time Won’t Wait: young onset dementia media

The Young People in Nursing Homes National Alliance is the national peak on younger people living in residential aged care. We have supported its media since 2021, most recently coordinating media for the Time Won’t Wait Joint Solutions Young Onset Dementia Project and its research reports.

Time Won’t Wait: young onset dementia media

13

media items in five weeks

9

radio interviews, including ABC

56.7%

media release open rate

What we did

2 projects, most recent first.

2025

Time Won’t Wait: Joint Solutions Young Onset Dementia Project

The Alliance was seeking national coverage for the project’s final report and two partner research reports on young onset dementia.

  • Three coordinated media releases from 29 October to 2 December 2025, with La Trobe University’s Bouverie Centre, UTS, the University of Sydney and the Dementia Law Network
  • Researchers, Alliance National Director Dr Bronwyn Morkham and a young lived-experience case study briefed for interviews
  • Coverage on ABC Conversation Hour, ABC Canberra, ABC NSW Regional Drive, ABC Riverland, ABC Sunshine Coast and Gold Coast, Sydney 2SM national syndication, Youth Jam and The Senior

13 media items

9 radio interviews

56.7% media release open rate (1,034 opens)

2021

Media support

Light-touch media support for the Alliance as the national peak on younger people in residential aged care.

  • Media releases and statements, including on the national Young People in Residential Aged Care (YPIRAC) system coordinators program
  • Media liaison for National Director Dr Bronwyn Morkham

Let’s create your impact.

jane@upstride.com.au
+61 409 539 880
Mornington · Gippsland

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