Helping Australians to Think Neuropsychology
Communications Strategy for the APS' College of Clinical Neuropsychologists
The APS is the national peak body representing over 24,000 psychologists in Australia. Within the APS, there are nine different colleges that represent various speciality areas, including the College of Clinical Neuropsychologists (CCN). The CCN represents Australia’s 700 clinical neuropsychologists and its primary purpose is to promote, enhance and grow the speciality discipline.
Over 2020 - during the midst of the coronavirus pandemic - Upstride worked with the CCN to create a communications strategy to help it meet its strategic goals.
We crafted a strategic framework that provided a clear path forward for the CCN during this critical year, helping it better connect with target audiences via both digital and traditional channels.