Government · Family violence and gender equality · PR and media · Retainer · 2025-2026

Victorian Government

Respect Victoria

Retainer media and campaign launches

Ongoing retainer media for Respect Victoria, the Victorian Government’s dedicated agency for preventing family violence and violence against women. We support a busy run of campaigns, research and events, most recently the launch of the See the Signs coercive control campaign.

Retainer media and campaign launches

2.06M

media reach, October to December 2025

313

media placements, October to December 2025

10,000+

people at the Walk Against Family Violence

Thousands gathered for the Walk Against Family Violence 2025 in Melbourne
Thousands gathered for the Walk Against Family Violence 2025 in Melbourne
A memorial honouring women and children killed by violence, at the Walk Against Family Violence 2025
A memorial honouring women and children killed by violence, at the Walk Against Family Violence 2025
The Victorian Parliament’s signed Walk Against Family Violence banner
The Victorian Parliament’s signed Walk Against Family Violence banner

What we did

  • Media support for the launch of See the Signs, Respect Victoria’s coercive control campaign, in 2026
  • Ongoing retainer media, with 10 media releases distributed from October to December 2025
  • Media liaison on the day at the Walk Against Family Violence
  • Pitching personal stories for What Kind of Man Do You Want to Be?

Find out more: respectvictoria.vic.gov.au/campaigns

Let’s create your impact.

jane@upstride.com.au
+61 409 539 880
Mornington · Gippsland

How to work with us

Campaigns and launches

Strategy, creative, advertising, PR, media and content for campaigns and launches that need to cut through and move people to act.

Projects and training

Digital, AI, video, events and publications, plus media, communications and ethical AI training to build your team’s skills.

Retainers

Ongoing communications and engagement, media, PR and advocacy support, with a senior team on call when you need it.