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Infrastructure and transport · Government · Communications consulting · PR and media · 2018-2019

Victorian Government

Department of Transport and Planning

Melbourne, meet your new train

Communications consulting and PR for the public launch of Melbourne’s new High Capacity Metro Trains, including a full-size train display.

Melbourne, meet your new train

76,000+

visitors to the display, including 65,000+ at White Night

1.2m+

media reach

99%

positive visitor feedback

What we did

  • Led the long-term communications strategy as communications consultant
  • Led PR and media for the public display, Premier launch and White Night, with 1.2m+ media reach
  • Worked alongside the project team delivering the display, VR experience and events

Let’s create your impact.

jane@upstride.com.au
+61 409 539 880
Mornington · Gippsland

How to work with us

Campaigns and launches

Strategy, creative, advertising, PR, media and content for campaigns and launches that need to cut through and move people to act.

Projects and training

Digital, AI, video, events and publications, plus media, communications and ethical AI training to build your team’s skills.

Retainers

Ongoing communications and engagement, media, PR and advocacy support, with a senior team on call when you need it.