Infrastructure and transport · Communications consulting · Events and activations · 2019-2020
Metro Tunnel Creative Program
Santa’s Big Workshop
The Metro Tunnel Creative Program turned a construction shed at Federation Square into Santa’s Big Workshop, an augmented reality Christmas experience. We were the communications consultant, working closely with digital studio Phoria, who built the interactive experience, to bring it to life.
AR
experience
Fed Square
location
Families
engaged with the project
What we did
- Communications consultant for the project, including the marketing strategy
- Worked closely with Phoria, who built the AR treasure hunt, to bring the experience to life
- Communications to invite families to a festive construction site at Federation Square