Energy and environment · Government · Campaigns and strategy · Content and video · 2019-2024
Victorian Government · Department of Energy, Environment and Climate Action (DEECA)DEECA
Environmental volunteering, Landcare and more
Campaigns, video, branding and training since 2019 to grow and celebrate environmental volunteering in Victoria.
174,000+
Victorians reached in five days, National Volunteer Week
740+
Landcare groups celebrated in a video series
2019-2024
working with DEECA
What we did
4 projects, most recent first.
2024
Knox City Council and DEECA: AI training for volunteer groups
A hands-on workshop to help environmental volunteer groups use AI ethically to attract new volunteers.
- An introduction to AI tools for writing, images and video
- Practical exercises to build real campaigns
- A discussion of privacy, bias and responsible use
Hands-on workshop
Ethical AI use built in
Volunteer groups across Knox
2019-2023
Victorians Volunteering for Nature
Helping DEECA grow environmental volunteering towards its goal of 5 million Victorian volunteers by 2037.
- A two-year digital strategy and roadmap (2019-2020)
- National Volunteer Week campaigns in 2019, 2020, 2021 and 2023
- Volunteer case studies, social posts and videos
174,000+ Victorians reached in five days
4 National Volunteer Week campaigns
2019-2023 working with DEECA
2022-2023
Victorian Landcare Program: Video series
Celebrating environmental volunteers across a program of 740+ Landcare groups.
- Five videos about volunteers and groups
- Written web stories to go with each video
- Stories including new koala habitat on Bunurong Country
5 videos
740+ groups in the program
Web stories for each
2019
Conservation Regulator Victoria: Brand launch
Launching the brand for Conservation Regulator Victoria, a new Victorian statutory authority.
- Launch messaging and key messages
- The media approach for the launch
- Website and media content