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Energy and environment · Community · Government · Campaigns and strategy · Content and video · 2023-2024

Local government

Moonee Valley City Council and partners

One, Two, Tree

We created One, Two, Tree for Moonee Valley City Council with Greening the West: a campaign to get residents in Melbourne’s west planting trees on private land.

One, Two, Tree

272,208

people reached by the campaign videos

10

how-to videos produced

Finalist

Banksia Awards 2025, entered by Moonee Valley City Council

Every tree makes a difference: one of the ten campaign videos
Every tree makes a difference: one of the ten campaign videos

What we did

  • Named and created the campaign: research, personas, creative concept and strategy
  • All creative and production, including 10 how-to videos with local experts
  • Web content and campaign materials, shared with seven Greening the West councils

Find out more: mvcc.vic.gov.au/live/my-house/sustainability/onetwotree

Let’s create your impact.

jane@upstride.com.au
+61 409 539 880
Mornington · Gippsland

How to work with us

Campaigns and launches

Strategy, creative, advertising, PR, media and content for campaigns and launches that need to cut through and move people to act.

Projects and training

Digital, AI, video, events and publications, plus media, communications and ethical AI training to build your team’s skills.

Retainers

Ongoing communications and engagement, media, PR and advocacy support, with a senior team on call when you need it.