Community · Marketing and social media · 2025

Latrobe Regional Gallery

Marketing strategy

A multi-channel campaign to lift visitation to the Gallery's spring season among Gippsland locals, tourists, families and the arts sector.

Marketing strategy

143.9K

Facebook views in three months

+135%

Instagram reach on the previous year

48.2%

open rate for the opening night invite

A young visitor in the Gallery’s spring season kids’ space
A young visitor in the Gallery’s spring season kids’ space

What we did

  • Market research and a new marketing strategy
  • Implementation: social media management and content
  • Copywriting for the website, newsletters and campaign

Find out more: latroberegionalgallery.com

Let’s create your impact.

jane@upstride.com.au
+61 409 539 880
Mornington · Gippsland

How to work with us

Campaigns and launches

Strategy, creative, advertising, PR, media and content for campaigns and launches that need to cut through and move people to act.

Projects and training

Digital, AI, video, events and publications, plus media, communications and ethical AI training to build your team’s skills.

Retainers

Ongoing communications and engagement, media, PR and advocacy support, with a senior team on call when you need it.