Disability · Communications · Marketing and social media · PR and media · 2019-2026
Children and Young People with Disability Australia
Advocacy media and communications
Media and communications support for Children and Young People with Disability Australia (CYDA), the national voice of children and young people with disability, from inclusive education reports before the Disability Royal Commission to national webinars.
2.28m
Australians reached by our 2019 inclusive education media
10
media interviews for CYDA’s CEO in one week
348
webinar registrations, 2026
What we did
3 projects, most recent first.
September 2026
Webinar communications
CYDA came to us to promote a free national webinar on 23 September 2026 and manage registrations, questions and accessibility needs.
- Key messages and a content pack: registration page, seven social posts including speaker posts, a newsletter and website article, and a media invite
- Humanitix and Canva set-up, with two automated email campaigns
- Registration monitoring, questions and accessibility requests compiled for speakers, and live support on the day
348 webinar registrations
2019
Inclusive education reports, ahead of the Disability Royal Commission
CYDA wanted strong national coverage for two new reports on inclusive education, ahead of Disability Royal Commission hearings on education.
- Media strategy, release, alert, Q&As and targeted pitching, delivered in two weeks
- Five family case studies briefed across NSW, Victoria, Queensland and South Australia, plus ambassador Melanie Tran
- Release quickly re-angled when the Royal Commission announced education hearings; national coverage on ABC News Breakfast, ABC News, SBS News, The Guardian, The Sydney Morning Herald and The Age
2.28m Australians reached in one week
59 media items across TV, radio, print and online
10 interviews for CYDA’s CEO
2020
COVID-19 media
In March 2020, CYDA wanted to show how the coronavirus crisis was affecting children and young people with disability and their families.
- Media release and statement built on CYDA’s survey of around 200 families
- Targeted pitching and case studies in Victoria and Queensland
- Coverage on The Project, SBS World News, The Guardian and Pro Bono News
1.1m Australians reached
The Project national TV coverage
SBS TV and online coverage