Disability · Campaigns and strategy · 2019-2026
Inclusion Australia
It’s Doctor Time! and seven years of support
Campaigns, advocacy and communications for Inclusion Australia, the national voice of people with an intellectual disability. Our hero work is It’s Doctor Time!, a national campaign funded by the Australian Government Department of Health and Aged Care to get more people with an intellectual disability to their GP for a yearly health check.
198,040
people with an intellectual disability, families and supporters reached by It’s Doctor Time!
38,307
GPs and clinic staff reached, beating the 22,000 target
55%
of surveyed people now more likely to get their health check
What we did
2 projects, most recent first.
2024-2025
It’s Doctor Time!
Only 7% of people with an intellectual disability were having their Medicare-supported Annual Health Assessment. As the campaign agency in Inclusion Australia’s core project team, we helped create and deliver a one-year national campaign, from August 2024 to July 2025.
- A consultation program with people with an intellectual disability, families and GPs, plus an Easy Read survey of 74 people, which shaped the campaign plan
- The campaign plan and It’s Doctor Time! creative, with simple messaging about a yearly health check
- Partnerships with the RACGP to reach GPs, and with TikTok creators Grace and Ben McIntosh to reach younger people
- Resources for every audience: Easy Read fact sheets, conversation cards, social stories, a jingle, GP and Supporter Kits, posters and a media kit, plus animated videos made with Speak Out
- A year of organic and paid social media, six eNewsletters and Google Ad Grants search ads
198,040 people with an intellectual disability, families and supporters reached
38,307 GPs and clinic staff reached via the RACGP
55% now more likely to get their yearly health check
2,600%+ increase in social media reach at launch
2019-2026
Advocacy and communications support
Seven years of strategy, media and campaigns for the national voice of people with an intellectual disability. Since 2026 we have provided lighter-touch support alongside Inclusion Australia’s own in-house communications team.
- Media relations and key messages for the Royal Commission and NDIS Review
- The Make Decisions Real campaign, paid and organic
- Communications consulting, social media and newsletters
- Ongoing support in 2026, working alongside Inclusion Australia’s in-house communications lead
50,000 people reached by Make Decisions Real
3,000+ website visits from the campaign
7 years of support