Community · PR and media · Pro bono · 2022
Australian Women with Epilepsy
Kickstart the Conversation, Purple Day 2022
Australian Women with Epilepsy (AWE) is the first Australian charity created by and for women with epilepsy. We supported its first campaign pro bono: Kickstart the Conversation, launched for Purple Day 2022 with practical toolkits for new relationships and new jobs.
Pro bono
PR for a new charity
125,000
Australian women with epilepsy, the campaign’s audience
1 week
campaign leading into Purple Day
What we did
- A PR plan for a one-week campaign leading into Purple Day, with goals, audiences, spokespeople, key messages and risks
- A media release built on AWE’s survey of 130 women with epilepsy, plus case studies and co-founder quotes
- Targeted pitching to magazines, newspapers, podcasts, online, morning TV and radio, and a national release distribution
- A social media plan for AWE’s own channels across Purple Day week