Community · Strategy · Stakeholder engagement · PR and media · 2022
Amber Community
Brand launch communications
After 28 years, Road Trauma Support Services Victoria (RTSSV) relaunched as Amber Community, a road incident support and education service, with a new brand by Taboo. We planned and wrote the communications to take staff, volunteers, partners and the community with them.
28 years
as RTSSV, relaunched as Amber Community
7,000+
Victorians supported each year
4 weeks
launch communications campaign
What we did
- A four-week brand launch communications plan, with audiences, key messages, spokespeople, risks and a detailed activity timeline
- A stakeholder kit for partners such as the TAC, Victoria Police and the Department of Transport, with a CEO message, Q&A and copy-and-paste content
- Speaking points for CEO and Board Chair videos, three stakeholder emails and two launch EDMs
- Media alert and release for the 16 June 2022 launch event, plus a four-week social media content plan