Marketing and Augmented Reality Consulting

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Marketing and Augmented Reality Consulting

Upstride was engaged by the Cross Yarra Partnership in 2019 to support two community event activations for the Metro Tunnel Creative Program, aimed at softening the edges of the CBD construction sites. 

Upstride provided creative and actionable promotional programs which we planned and rolled out for a community pop up market in the Melbourne CBD.

 

We also consulted on a Christmas 2019 Augmented Reality Experience in Federation Square - Santa's Big Workshop, providing both concept and PR support to the Cross Yarra Partnership team. The AR experience was built by Australian studio, Phoria.