Public advocacy for kids, young people with disability - Royal Commission, COVID-19
Building momentum through media - public advocacy for children and young people with disability
Over 2020 and 2019, Upstride worked with Children and Young People with Disability Australia (CYDA) to create and deliver a media strategy leading into the Disability Royal Commission.
The goal was to create a strong awareness for CYDA on the eve of public hearings and to build a groundswell of public support for those appearing at the Royal Commission.
Upstride sourced case studies from across Australia, engaged an ambassador (Melanie Tran) and executed a successful cascading media strategy through targeted national media pitching.
Our launch began with an exclusive in the Sydney Morning Herald/The Age, an in- studio appearance on ABC TV News Breakfast, followed by extensive radio (including 2UE, Triple M), TV news stories on the ABC 7pm news and SBS World News and other print/ online coverage. Reaching more than 2 million Australians just days before the Royal Commission, CYDA built the momentum and public support it was seeking going into the historic Royal Commission hearings.
Upstride worked with CYDA during the coronavirus crisis to bring attention to the impact COVID-19 was having on children and young people with disability and their families.
We successfully promoted CYDA's coronavirus survey of families, achieving broad media reach across Australia - including a feature segment on Channel 10's The Project.