Public advocacy for kids, young people with disability - Royal Commission, COVID-19


Building momentum through media - public advocacy for children and young people with disability


Over 2020 and 2019, Upstride worked with Children and Young People with Disability Australia (CYDA) to create and deliver a media strategy leading into the Disability Royal Commission.

The goal was to create a strong awareness for CYDA on the eve of public hearings and to build a groundswell of public support for those appearing at the Royal Commission.

Upstride sourced case studies from across Australia, engaged an ambassador (Melanie Tran) and executed a successful cascading media strategy through targeted national media pitching.

Our launch began with an exclusive in the Sydney Morning Herald/The Age, an in- studio appearance on ABC TV News Breakfast, followed by extensive radio (including 2UE, Triple M), TV news stories on the ABC 7pm news and SBS World News and other print/ online coverage. Reaching more than 2 million Australians just days before the Royal Commission, CYDA built the momentum and public support it was seeking going into the historic Royal Commission hearings.

COVID-19 media


Upstride worked with CYDA during the coronavirus crisis to bring attention to the impact COVID-19 was having on children and young people with disability and their families.

We successfully promoted CYDA's coronavirus survey of families, achieving broad media reach across Australia - including a feature segment on Channel 10's The Project.