Reaching millions through media and encouraging attendees to the Australian Health and Wellness Summit


Generating event ticket sales through a media and social-focused promotional campaign


The Australian Health and Wellness Summit (AHWS) is a one-day event created to inspire the general public and health, fitness and wellness professionals.

Held at Melbourne’s Royal Exhibition Building, AHWS engaged Upstride to promote the summit and drive attendee ticket sales.

Our six-week campaign reached a cumulative media audience of over 13 million, Facebook and Instagram followers grew 30 per cent and 70 per cent respectively, and eNewsletter open rates were four times the industry average.

Upstride’s work helped drive AHWS ticket sales – including those for the general public and those for fitness practitioners seeking industry professional learning CEC points.