Launching the Office of the Conservation Regulator


Positioning this new environmental regulator for success

The Office of the Conservation Regulator (OCR) was established by the Department of Environment, Land, Water and Planning (DELWP) in 2019.


It was created to oversee Victoria’s regulatory functions in conservation and environment, and engaged Upstride to lead its launch brand positioning and establishment communications.

Upstride worked closely with the OCR to create its brand positioning statement, launch narrative and key messages. We used these formative pieces to produce a range of launch communications spanning web copy, media products, fact sheets and stakeholder presentation materials.

The OCR successfully launched in early 2019.