Public advocacy for kids, young people with disability - Royal Commission, COVID-19

Building momentum through media - public advocacy for children and young people with disability

 

Over 2020 and 2019, Upstride worked with Children and Young People with Disability Australia (CYDA) to create and deliver a media strategy leading into the Disability Royal Commission.


The goal was to create a strong awareness for CYDA on the eve of public hearings and to build a groundswell of public support for those appearing at the Royal Commission.


Upstride sourced case studies from across Australia, engaged an ambassador (Melanie Tran) and executed a successful cascading media strategy through targeted national media pitching.


Our launch began with an exclusive in the Sydney Morning Herald/The Age, an in- studio appearance on ABC TV News Breakfast, followed by extensive radio (including 2UE, Triple M), TV news stories on the ABC 7pm news and SBS World News and other print/ online coverage. Reaching more than 2 million Australians just days before the Royal Commission, CYDA built the momentum and public support it was seeking going into the historic Royal Commission hearings.

COVID-19 media

 

Upstride worked with CYDA during the coronavirus crisis to bring attention to the impact COVID-19 was having on children and young people with disability and their families.

We successfully promoted CYDA's coronavirus survey of families, achieving broad media reach across Australia - including a feature segment on Channel 10's The Project.

Upstride Agency

12/72 York St

South Melbourne, VIC 3205

+61 409 539 880

[email protected]

 

ABN: 41 538 329 686    

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 ​© Upstride Agency™ 2019

 

Upstride acknowledges and respects the Boon Wurrung people as the Traditional Owners of the land on which we work.

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