Encouraging more people into environmental volunteering
Through digital strategy and a social media campaign
In 2018, the Department of Environment, Land, Water and Planning (DELWP) released its five-year plan to expand environmental volunteering: Victorians Volunteering for Nature: Environmental Volunteering Plan.
The plan’s ultimate goal is to attract 5 million Victorians into environmental volunteering activities by 2037 – a substantial increase on the 100,000 Victorians giving their time in 2018.
In 2019, Upstride was engaged to create and deliver a digital strategy that sets out a clear roadmap for DELWP to strengthen its digital presence over 2019 and 2020, and to encourage more Victorians into environmental volunteering.
We also created a social media campaign to run during National Volunteer Week, celebrating Victoria’s current environmental volunteers.
This involved the sourcing and production of a series of case studies, and the creation of a series of social media posts for DELWP channels that reached more than 174,000 Victorians in five days.