Encouraging more people into environmental volunteering

Through digital strategy and a social media campaign

In 2018, the Department of Environment, Land, Water and Planning (DELWP) released its five-year plan to expand environmental volunteering: Victorians Volunteering for Nature: Environmental Volunteering Plan.


The plan’s ultimate goal is to attract 5 million Victorians into environmental volunteering activities by 2037 – a substantial increase on the 100,000 Victorians giving their time in 2018.


In 2019, Upstride was engaged to create and deliver a digital strategy that sets out a clear roadmap for DELWP to strengthen its digital presence over 2019 and 2020, and to encourage more Victorians into environmental volunteering.


We also created a social media campaign to run during National Volunteer Week, celebrating Victoria’s current environmental volunteers.


This involved the sourcing and production of a series of case studies, and the creation of a series of social media posts for DELWP channels that reached more than 174,000 Victorians in five days.



Upstride Agency

12/72 York St

South Melbourne, VIC 3205

+61 409 539 880

[email protected]


ABN: 41 538 329 686    

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 ​© Upstride Agency™ 2019


Upstride acknowledges and respects the Boon Wurrung people as the Traditional Owners of the land on which we work.