Launching the Office of the Conservation Regulator

Positioning this new environmental regulator for success

The Office of the Conservation Regulator (OCR) was established by the Department of Environment, Land, Water and Planning (DELWP) in 2019.


It was created to oversee Victoria’s regulatory functions in conservation and environment, and engaged Upstride to lead its launch brand positioning and establishment communications.

Upstride worked closely with the OCR to create its brand positioning statement, launch narrative and key messages. We used these formative pieces to produce a range of launch communications spanning web copy, media products, fact sheets and stakeholder presentation materials.

The OCR successfully launched in early 2019.

Upstride Agency

12/72 York St

South Melbourne, VIC 3205

+61 409 539 880

[email protected]


ABN: 41 538 329 686    

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 ​© Upstride Agency™ 2019


Upstride acknowledges and respects the Boon Wurrung people as the Traditional Owners of the land on which we work.