We help our clients transform their communications and campaigns so they can get on with creating a healthier, happier and better world.

Our story

Upstride works with the public sector and other organisations on projects and initiatives that improve our communities, our natural environment, our health and our day-to-day lives.


Established in 2018 by award-winning government digital communication specialist and journalist Jane Metlikovec, Upstride is based in Melbourne and works with clients across Victoria and Australia.


We believe in the transformative power of communication that connects with the right people, in the right way and at the right time.


We are discerning and we value simplicity, creativity and progress.


We care about our planet, and are doing our small bit: See our Sustainability Policy

Our people

Jane Metlikovec

Founder and Managing Director


Jane is proud to lead Upstride’s relationships with clients and creates communication, campaign, PR, digital and engagement strategies. She is a skilled digital communications practitioner, having led projects spanning virtual and augmented realty, web and app production and animation.


Jane speaks around the world on communication and engagement. She crafts learning opportunities and resources for professional communicators working in public sector, health and community organisations.


More about Jane

Jane is an award-winning communications professional based in Melbourne. She founded Upstride in 2018 with more than 20 years’ experience in private, public and third sector communications.

Jane grew up in Victoria’s Latrobe Valley and developed a keen interest in public policy, social, health and environmental issues from an early age.

She began her career as a Herald Sun journalist, covering politics, health, education, courts, police and major disasters throughout the world.

Jane went on to lead strategic, content and digital communication teams and projects for a range of Victorian Government agencies, including the Department of Education and Training, the Independent Broad-based Anti Corruption Commission, the Department of Transport and the Department of Environment, Land, Water and Planning. She is a former chair of the Communications Committee for Victoria’s Institute of Public Administration Australia (IPAA Vic).

In 2015, Jane led a team that won GovHack - the largest open data hackathon in the Southern Hemisphere. Our App ‘Pick-A-Park’ won the ‘Best use of data to improve government services’ and ‘Exploring what Victoria has to offer’ categories.

In 2018, Jane was nominated as a world finalist in the 2018 Virtual Reality Awards in London for Best VR Marketing in the World. She was the only Australian finalist at the awards. She spoke at the 2019 Immersive Augmented and Virtual Reality World Conference in Singapore.

Jane lives in St Kilda and holds a Master of Communication (Deakin University, 2017) and a Bachelor of Communication – Journalism (RMIT University, 2002).

She is a member of the Public Relations Institute of Australia and also the Port Phillip Sustainable Business Network.

See more: LinkedIn

Contact Jane

[email protected] 0409 539 880

Melanie Metlikovec

Marketing Director


Melanie leads Upstride’s marketing and strategic functions having spent more than 10 years being passionate about brands, creating them, developing them and telling their story through effective communication.


Melanie is a highly motivated marketing communications professional with diverse experience across B2B and B2C businesses, varied industries and sectors, including a previous role with Monash University.

Contact Melanie

[email protected] 0415 650 281

Join Upstride 


We are looking for people to join Upstride’s team.


We need:

  • Content Producer

  • Event/Campaign Coordinator.


If you have around 3 years’ experience and want to use your skills for the greater good, contact us


If you are at university and are looking for an internship, please  contact us  


All emails to Upstride must include a CV and a portfolio of your work.

Upstride Agency

12/72 York St

South Melbourne, VIC 3205

+61 409 539 880

[email protected]


ABN: 41 538 329 686    

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 ​© Upstride Agency™ 2019


Upstride acknowledges and respects the Boon Wurrung people as the Traditional Owners of the land on which we work.